An essential component of any business is building a strong brand. To attract good-fit marketing partners requires an exceptional ability to build effective relationships with various stakeholders.
Effective communication needs messages to be useful, appealing and appropriate to the target audience. I have a proven ability to analyse and interpret information and translate it for the target audience. I can help review your marketing assets, develop additional tools and share them within the applicable industry and to the wider corporate world.
In addition, I have been successful in bringing marketing partners, including Major Sponsors, to my clients. Great-fit acquisitions have ranged from industry suppliers like Vorgee and Zodiac through to corporate heavy-hitters: Telstra, Nestle (Milo), Beiersdorf (Nivea), Australian Unity and EnergyAustralia. I’ve also negotiated marketing partnerships with event speakers.
The process has involved identifying the client’s ‘assets’ and marrying them with the needs of potential partners. This usually involves working with the client to develop the applicable assets to a level of more obvious appeal.
Significantly, the prospective partners really value my combined industry expertise and experience in delivering partnerships. I readily assist the corporate in the formation of their leveraging plans to get the most from their sponsorship, and increase the likelihood of them being involved in the future.
“Ross Gage always follows through and then goes above and beyond to ensure a business sponsorship/support partnership package that you or your company have invested in works to its full capacity.”