In building organisations and businesses, I work collaboratively to achieve the vision set for the entity. This needs excellent written, reporting and verbal communication skills in writing executive reports, preparing briefs and business cases and drafting presentations for providers, commercial partners and other stakeholders and government organisations.

For me, the key is harnessing the collective experience, expertise and passion of the organisation’s best assets – its people, the founders and members. This all starts with helping set the ‘true believers’ on the path to their ‘north star’ and then driving the momentum.

Having driven the establishment of four ‘associations’ and the revamping of others, my approach follows certain steps.

1. Conceptualizing with the key stakeholders – especially the ‘true believers’ – what is sort, what can be and providing clarity around that.

2. Establishment: anything and everything from formulating constitutions, to registering domains and putting communication strategies place.

3. Development: meetings, committees, social media, ebulletins, events etc.

4. Helping with on-going management becomes an optional extra.

“While we are sad that we won’t have the benefit of Ross’ expertise and wise counsel in a formal leadership capacity, we are excited to let you know that he will still be involved with ASSA in an advisory role – leading special projects that might require his distinctive knowledge and experience, exploring commercial and sponsorship opportunities that will benefit ASSA members, and volunteering as a member of ASSA’s Water Safety and Inclusion Committees…

In addition, Ross – with the help of his wonderful team – have established themselves as the leading presenter of swim conferences globally. These conferences not only deliver valuable and relevant content, but also provide a platform for sharing expertise across the sector and cementing life-long friendships amongst swim school owners and their teams.

On behalf of the Board and membership of the Australian Swim Schools Association, and indeed the entire swim school sector, I would like to thank Ross for his contribution to the association and to the broader swimming industry. In short, we would not be where we are today without Ross. We are all beneficiaries of his foresight, determination and passion.”

Wayne Pollock

President, ASSA (on the occasion of Ross transitioning from the role of ASSA CEO)

“Ross – I just want to take a moment to say a heartfelt THANK YOU for your time, expertise, energy, vision, support, and positivity. I feel much more at ease in the development of the IACDP with your guidance!”            

Frank Sahlein

Executive Director, International Association of Children's Development Programs

Swim Australia
Australian Swim Schools Association